Girl group BLACKPINK has exceeded 1.5 million pre-orders for their comeback album only within a week of release.
On August 18, YG Entertainment said, “The pre-order sales of BLACKPINK’s second full-length album ‘BORN PINK’ has exceeded 1.5 million copies in a week of pre-orders.”
The anticipation is high for the best K-pop girl group ever. Considering that the album pre-order closing date was September 16, it’s still nearly a month away from estimating the sales. It might be possible for the group to achieve not only 2 million but even 3 million sales records.
BLACKPINK will make a comeback through its pre-release song “Pink Venom” on August 19 and will become popular in the earliest. BLACKPINK is then scheduled to perform at “MTV VMAs,” one of the four major pop music awards in the U.S., as well as a super-huge world tour in the order of North America, Europe, Asia, and Oceania.
As the ripple effect of BLACKPINK who have continued to grow in the global music market is strong, various new records are anticipated. In fact, BLACKPINK has been changing and taking over the first, best, and most records on major global charts and YouTube for each song released.
BLACKPINK’s first full-length album “THE ALBUM” ranked second on the Billboard 200 and the UK’s official charts, with the first million-seller title of a K-pop girl group. Considering the more powerful fandom and the heightened status of BLACKPINK, the industry predicts that this will also surpass the performance on YouTube, which led to a change in the consumption landscape of the pop music market. The cumulative number of views of their content is close to 25 billion views, and the number of channel subscribers is currently more than 76.7 million. They are number one among male and female artists around the world.
Are you excited to see BLACKPINK’s comeback?